ADIDAS "CLIMACOOL"

EDITOR:  STEVE CROCKER

DIRECTOR:  Sam Akina

CINEMATOGRAPHER:  Shawn Sundby

KEY GRIP:  Bryan Thompson

PRODUCER:  Darcy Feinstein

AGENCY:  NONBOX

This project is a great example of collaborative problem solving.  The client wanted to create this video with a "GoPro look" to appeal to today's younger generation.  When we hopped into the edit bay and discovered that it had been almost entirely shot with a RED Epic, we knew we would have to flex our creative muscles to make our client happy.

Through the use of clever edit techniques and a fast-paced storyline, we were able to combine the two footage types into a cohesive and exciting piece.  We wowed the client and created a spot that we are all proud of.